Recruiting Campaign by Morrison & Foerster LLP
Over the last two years, we have developed a distinctive (if sometimes controversial, for those not part of our target audience) recruiting positioning for MoFo that capitalizes on our unique culture (described as our “mofo mojo”). Our MoFo mojo sets us apart from other large law firms. This concept comes to life on our Careers website (www.mofomojo.com) and through our recruiting brochures, invitations, advertisements, electronic banners and giveaways. This recruiting season, we chose to focus on two particular aspects of our culture and did so through two brochures (our Labels brochure and our Pigeonholed brochure) and through a series of collateral materials.
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